The course

The full course, free to read.

Eleven core modules in order, seven electives by field, and a capstone. Every lesson stands on its own and ends with a decision for you to make.

A courtyard of stone arches, sunlight crossing the tiled floor
Core modules

Take these in order.

Each module builds on the one before it. Please begin with Module 1.

  1. Navy wool cloth beneath the foot of a tailor’s sewing machine
    Module 1 9 lessons

    What Luxury Is and What It Isn't

    What wealthy clients buy, and why it is never the deliverable

  2. A marble staircase with a curving balustrade, seen rising toward the light
    Module 2 17 lessons

    How to Move Upmarket

    Where wealthy clients come from, and how to reach them

  3. An old private library with a wooden staircase and shelves of bound books
    Module 3 12 lessons

    Who Wealthy Clients Are

    The four wealth types, and the daily life of the client you will meet

  4. A brass key resting in the lock of a dark wooden door
    Module 4 18 lessons

    Why Wealthy Clients Buy What They Buy

    The behavioral science of how wealthy clients decide

  5. Two wooden chairs at a round table in soft light from a paper screen
    Module 5 15 lessons

    Real Confidence Is the Absence of Performance

    How to stop performing confidence and let stillness do the work

  6. A fountain pen resting on a handwritten letter
    Module 6 14 lessons

    How to Speak Like an Upmarket Professional

    The vocabulary and conversation habits of the upmarket professional

  7. A stone colonnade with vaulted arches receding into warm light
    Module 7 17 lessons

    How Trust Is Built and Kept

    How trust is built, kept, and recovered across a client relationship

  8. Two leather club chairs in lamplight beneath a palm
    Module 8 21 lessons

    How to Sell to a Wealthy Client

    The first serious conversation, from creating desire to a natural close

  9. A long hotel corridor with a red carpet and wall sconces, empty
    Module 9 13 lessons

    How to Create Loyalty That Lasts

    Experiences that turn one engagement into repeat work and referrals

  10. A tatami room with a low lacquered table set for tea
    Module 10 6 lessons

    How to Read Clients From Other Cultures

    Reading the room with internationally wealthy clients

  11. A library ladder against dark shelves with a small lamp
    Module 11 8 lessons

    Your Own Psychology and Practice

    Imposter syndrome, pricing anxiety, and building the practice itself

Electives

Then take an elective for your field.

Seven shorter modules carry the core material into a specific kind of practice. Take yours after the core modules, or alongside them.

  1. Rain on a window with autumn leaves beyond it
    Elective 5 lessons

    For Photographers and Visual Artists

    Pricing by engagement, and presenting work without selling

  2. Ceramic vessels arranged in an arched plaster niche
    Elective 5 lessons

    For Interior Designers

    The identity stakes of the wealthy home, and escaping the hourly rate

  3. A marble bath set against stone walls
    Elective 5 lessons

    For Trainers and Wellness Professionals

    Retainers instead of sessions, and loyalty that lasts

  4. A dark restaurant with tables set and no guests yet
    Elective 5 lessons

    For Private Chefs and Caterers

    From event bookings to a retained place at the family table

  5. A window seat with cushions looking onto a wooden balcony
    Elective 5 lessons

    For Organizers and Home Professionals

    Discretion as the currency of work inside a wealthy home

  6. A private dining room with amber chairs around a long table
    Elective 5 lessons

    For Event Planners and Creatives

    The event as social performance, and the clients who return each year

  7. An espresso cup on a green marble table
    Elective 5 lessons

    For Coaches, Tutors, and Consultants

    Expertise as access, and the two referral networks that matter

Capstone

Finish with a plan.

  1. A closed notebook and pen on a table beside a fire
    Capstone 5 lessons

    Put It to Work

    A self-assessment, three behaviors to change, and a written plan

There is no enrollment, no account, and no pace to keep. Read a lesson between appointments, answer its two or three questions, and move on. Your answers save on your device as you go.

By the time you complete the capstone, you will have identified your market, clarified your ideal client, developed your offer, and set an upmarket price. You'll have written your pitch in your own words. And you'll have a plan for how to put it all in place.