Elective G
For Coaches, Tutors, and Consultants
Coaching clients are buying access to a specific person's judgment. This elective covers positioning without sounding like a course, and pricing by retainer and package.
- G.1 Why Wealthy Clients Pay for Expertise Differently The client hired your judgment, so give it yourself and give it early.
- G.2 Take On Only the Clients You Can Help Decide in a first conversation whether you can help, and say what it will take.
- G.3 Stay the Adviser After Years With One Client Once a year, agree with the client what the work is for now.
- G.4 Charge for the Engagement, Not the Hour Name the client's question and when it ends, then give one fee.
- G.5 How Parents and Executives Pass Your Name On Give each family a clear finish, and keep the person who brought you in informed.