What stands between you and wealthier clients.
The Upmarket Diagnostic is a week of my attention on your business. You get a written list of what to change, in order. You can move upmarket without reading 190 lessons first.
Who this is for
The Upmarket Diagnostic is for a service professional who is good at their work and wants better clients. Better means clients who pay more, decide faster, and refer their friends. It works at any stage of a business, including the first year.
- Photographers
- Personal trainers
- Private chefs
- Interior designers
- Coaches
- Tutors
- Home organizers
- Dog walkers
- Specialist realtors
- Event planners
- Florists
- Landscape designers
- Personal stylists
- Travel advisors
- Caterers
- Music teachers
- Yoga and Pilates instructors
- Housekeepers and estate staff
You do not need to finish the course first. Many people read a lesson or two and see how much there is. They would rather have someone look at their business directly, and that is what this diagnostic is for.
Before we talk
Send me anything a new client sees from you. That can include your website address, a reply you sent to an inquiry, a recent proposal, and your prices. I will read all of it the way a wealthy client would. Then I will write down what I find, with the course's principle behind each note.
The call
We will talk for about 60 minutes. I will ask about the three clients you most enjoyed working for: how each one found you and what they paid. I will ask who you would like more of, what you say when someone asks your price, and what you turn down. By the end of the call, we will both know where the gap is.
What you will receive
Within five working days, you will receive a written diagnostic. It will say what is working, what is costing you clients, and what to change, in the order to change it. Where wording is the fix, it will give you the wording. Most people can make the first three changes the same week.
If you want help making the changes, I will send a proposal for that work separately. The diagnostic fee will come off the price.
What it costs
The diagnostic is $450, paid when you book. That covers the review, the call, and the written plan. There is no package to buy afterward. If you want more help, you will see exactly what it would cost before you decide.
Why me
I wrote Upmarket Pro, all 190 lessons of it. The lessons rest on the research behind how wealthy clients decide and on hundreds of firsthand accounts of professionals who moved upmarket. I run a marketing firm in Boston that does this work for businesses every week. The diagnostic takes what I know and applies it to your business in a week, so you do not have to.
Book a diagnostic
Tell me a little about your business, and I will reply within two working days with available dates.
Thank you, . I read every message myself, and I will reply within two working days with available dates.