Module 10

How to Read Clients From Other Cultures

Wealthy clients in most cities come from many cultures, and a misstep costs trust without anyone explaining why. This module gives you enough to read a room and recover when you get it wrong.

Start Lesson 1
A tatami room with a low lacquered table set for tea
  1. 10.1 Why Other Cultures Matter Even Close to Home A client from another culture rarely explains a misstep, so ask before you start. 9 minute read
  2. 10.2 Standing, Face, and Who Decides Learn whose say counts, disagree in private, and never take silence as a yes. 11 minute read
  3. 10.3 What Western Defaults Get Wrong Keep your opinion, and adjust your manner, your eye contact, and whom you speak to. 10 minute read
  4. 10.4 Who Speaks, Who Defers, and How a Client Says No Treat each sign as a guess, and test it with one small change. 10 minute read
  5. 10.5 The Greeting, the Question, the Joke, and the Gift Let the client go first, and ask someone who knows them before a gift. 11 minute read
  6. 10.6 How to Recover When a Misstep Happens Anyway Say sorry once, change it, carry on, and ask someone in private afterward. 9 minute read
Next module Your Own Psychology and Practice